ETRO OPENS A NEW BOUTIQUE IN BERLIN
We are pleased to announce the opening of the new Etro flagship store in the centre of the German capital, at 71 Friedrichstraße. The store is located in the prestigious “Quartier 206”, an exclusive area of the city, which hosts the most prestigious international luxury brands.
Set over two levels, the 450 square meters store area houses the womenswear, menswear and accessories collections.
The project conveys Etro’s brand identity which lies in its unique details and finishes; every corner is designed to be distinctive through a great passion for art and beauty.
The ground floor presents the women and accessories collections, showcased in modern structures made with iron, over grey lacquered walls and stone flooring.
This intimate and refined area contains also the collection of plaster casts as a tribute to classic, and the replica of the torso Gaddi, realized in white marble, which presents a powerful and dynamic musculature.
An imposing staircase, scenographic element that characterized the boutique, leads to the first floor showing a selection of architectonical photos by the Italian photographer Massimo Listri. The first floor presents the men’s collection sets in a strongly masculine environment where solid and clear cut materials interchange with decorative elements and ancient black and white Chinese photos.
Etro’s vision and values are rich in tradition and the Berliner boutique is a tribute to this family’s innate passion for art and culture. Research and experimentation and, most of all, a great love for craftsmanship and quality, is clearly stated and perceived in each line crafted by this brand, from clothing, accessories and furnishings or fragrances.