UMASAN POP-UP STORE in Q 206
The high-fashion label UMASAN will open its pop-up store in Quartier 206 on 1 April. The store will occupy a 200 sqm space until the end of December and will feature the label’s entire range of menswear, womenswear, and its line of accessories.
UMASAN has received numerous awards, including the PETA Vegan Fashion Award, and is distinguished by its high standards of innovation and sustainability. The choice of fabrics forms the core of the label’s holistic concept. Its designs combine vegan high-tech materials with natural fabrics and Japanese cuts to achieve maximum comfort, functionality and sustainability. The results challenge the clichéd image of eco-fashion – the high-fashion collection is extremely pleasant to wear, with pared-down design and loads of attention to detail.
The new Berlin concept store is an extension of UMASAN’s focus on sustainability and is run according to the label’s core values:
Organic materials and fairness are not a trend, they are a philosophy.
Environmental responsibility is not an option, it is a must.
In keeping with those principles, the store will also present its sophisticated clientele with other brands that focus on sustainability.